Radiation Disaster Issues in Children: A Case-Based Activity

Client: National Center for Disaster Medicine & Public Health / Henry M. Jackson Foundation for Military Medicine
鲸鱼加速器官网The second of two lessons in the pediatric curriculum development initiative of the NCDMPH, this online course addresses protocols for treating children after a radiation disaster. The freely accessible lesson examines three possible cases in a disaster scenario, challenging learners with questions and providing access to useful pediatric radiation resources at key decision making points. The lesson is accredited by a range of agencies for audiences across the spectrum of pediatric healthcare.

As Instructional Designer/Writer for this lesson, my responsibilities included:

• Reorganizing written content in consultation with project management and SMEs.
• Chunking and re-writing content for online presentation + developing downloadable resources for as-needed reference.
• Storyboarding content and writing interactions.
• Coordinating supporting resources.
• Conducting photo image search (paid stock and defense agencies), cropping and treating photos, and managing production artist
• Supporting on-site web developer during course development + quality assurance.

Challenges met for this project included:

• Presenting scenario-based information and associated resources through case-based studies that allowed for easy access by healthcare workers across many disciplines (e.g., first responders, physicians, medical or military personnel).
• Selecting photography relevant and supportive of on-screen case studies, through careful search of stock photography and defense agency sites.
• Providing multiple avenues of navigation through the lesson to support access via desktop and tablet while allowing for compliance with required 508 and SCORM guidelines.
• Working remotely with team and advising an in-house programmer to code course for live launch.

Project Samples: view partial storyboard  view live lesson

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Client: National Center for Disaster Medicine & Public Health / Henry M. Jackson Foundation for Military Medicine
Project:  The first of two lessons in the pediatric curriculum development initiative of the NCDMPH, this online course addresses psychosocial issues for children during and after disasters. The freely accessible lesson is accredited by a range of agencies for audiences across the spectrum of pediatric healthcare.

As Instructional Designer/Writer for this lesson, my responsibilities included:

• Establishing master Design Document, interactions and course design specifications.
• Reorganizing written content in consultation with project management and SMEs.
• Chunking and re-writing content for online presentation + developing downloadable resources for as-needed reference.
• Storyboarding content, writing interactions and Knowledge Checks.
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• Supporting on-site web developer during course development + quality assurance.

Challenges met for this project included:

• Designing an engaging lesson from text-based content: Presenting information in interactive ways to help learners connect and find relevance within their area of practice.
• Selecting photography relevant and supportive of on-screen information, through careful search of stock photography and defense agency sites.
• Providing multiple avenues of navigation through the lesson to support access via desktop and tablet while allowing for compliance with required 508 and SCORM guidelines.

Project Samples: view partial storyboard  view live lesson

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Your website is the focal point for all of your marketing efforts:  It should broadcast your brand, showcase your expertise and engage your targeted visitors to connect, share, and return. In short, you should feel proud to broadcast that URL (that’s a web address, to those of us without the nerdy glasses)!

bytes & words has a solid history of developing engaging websites that are user-friendly, dynamic, and highly visual: They look great, work well, and get folks their information quickly. Our clients  are nonprofits, professional services companies, start-ups, retail concerns, and restaurants.

bytes & words develops sites built on flexible content management systems (CMS), including Joomla and WordPress, to offer the widest range of possibilities to clients. Most clients want some control over their website, at some point, and a CMS with user-friendly editing tools offers this option. More importantly,  CMS-based sites offer virtually unlimited expansion into any direction your digital marketing may take you. This means we get to say “yes, you can” more often without you needing to break the marketing piggy bank.

bytes & words‘ solutions are  search-friendly by nature, from the code structure, to key terms placed in Google’s favorite places: We don’t just list zip codes for the robots to index. Many degrees of search optimization are available, as is ongoing advice about what we’ve seen work for others. Our wish for you is a lasting organic search ranking, one that doesn’t evaporate when you stop paying Google or SuperIndex R Us. We encourage adding Google Analytics to learn where your traffic is (or is not) coming from. And if your customers are on the move, we can help with a responsive, mobile website solution.

View our list of clients, website and otherwise, whom we’ve helped to reach their goals or contact us to chat!

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开眼加速器官网AcceleraRomar / JHU Bloomberg School of Health
Project:  A 14-Module Web-Based Training Synchronous Course for Educators on assisting military children with integration to the public school environment. In the face of Military BRAC, this federally-funded project went on to become an online course through the University of Hawaii.

As Instructional Designer/Writer for this 18-month assignment, responsibilities included:

• Extensive writing/rewriting from lengthy documents.
• Chunking and reorganizing content for online presentation.
• Working closely with Subject Matter Expert / Authors to establish “voice” and edit down content, choose animations and maintain schedule
• Storyboarding 10 of 14 modules of content, locating/assigning photos, animations, audio, writing interactions and Quizzes

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• Presenting a very large amount of text with minimal/dwindling budget, making judicious use of engaging graphics and Reality Check interactions/animations to break up text
• Managing change in the face of changes in project scope
• Maintaining production schedule despite changes in overall project management (long-term project)

Project Samples: view partial storyboard

SPEECH PATHways, Inc.

In 2006, bytes & words partnered with founder Kimberly Bell of SPEECH PATHways, a leading Maryland Speech Pathology Clinic, to kickstart marketing for the Clinic’s diverse therapy services and community programs. We first developed a corporate brand and applied it to several affiliated programs and then created a highly visual and user-friendly website, completely rewriting and redeveloping content. We integrated Constant Contact Email Marketing to get the word out about programs, classes and the philanthropic efforts and supported several phases of Facebook graphic redesign.

Through the years we have worked with SPEECH PATHways to focus digital and print marketing — including brochure and exhibit design — to help grow the business into various channels. In 2012, the Clinic moved to a much expanded facility in Westminster, Maryland, securing its place of prominence in the business community and the lives of Maryland kids and families.

bytes & words has contributed significant time since 2008 to the SPEECH PATHways Foundation, a nonprofit foundation that seeks to improve the lives of Carroll County kids with special needs.

• Brand, Letterhead/Card Design
• Website
• Email Marketing with Constant Contact
• Social Media Setup
• Print Collateral – Brochures, Program Flyers, Forms
• Exhibit Design/Production
• Hosting, Domain & Email Management
  Search Engine Optimization

• Launched Clinic into a period of rapid growth in programs, staff, eventual move to much larger location.
• Reorganized web architecture delivers information dynamically in organized framework and convenient sidebars.
• Advised continuously on best marketing practices for events and programs, developing content, and SEO
• Website has attracted rave reviews and brought Clinic to the attention of Hollywood and Major News Networks
• Supported client through 5+ years of business development and growth

The Maryland Therapy Network, Inc.

In 2009, 鲸鱼加速器官网partnered with founder Marie Noplock of The Maryland Therapy Network (TMTN),  a Baltimore-area Speech Pathology Clinic and Job Service, to quickly and economically re-create their online presence. We built the new website with a simple template backed by the Joomla content management system and pumped up the color/branding to give it visual appeal. The new site highlights its dual mission of working with families and agencies along with placing skilled staff throughout the region.

From creating a user-friendly website, we went on to assist TMTN with its marketing efforts by developing an eye-catching, informative brochure and a tabletop exhibit. bytes & words continues to host the site and provides updates/advice as needed; in 2012 we optimized the site with key terms in partnership with TMTN’s marketing agency.

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• Website w/ Joomla CMS, forms, dynamic and featured job listings
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• Exhibit Design/Production
• Hosting, Domain & Email Management
• Search Engine Optimization

• Managed the complex technical process of recovering domain accounts and pointing 2 previous (abandoned) domain names to the new domain.
• Redesigned site delivers information dynamically in organized framework and highlights featured jobs in convenient sidebars.
• Advised continuously on best marketing practices for website and advertising
• Supported client through 4+ years of business development and growth

Coumadin QuickLearn: Instructional Design

Client: Accelera / Bristol Myers Squibb
Project:  Computer-Based Training to teach Pharmaceutical Representatives  about the underlying conditions treatable with Coumadin

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• Storyboarding modules of a Pharmacological Training Program (80-100 slides per module, two modules)
• Chunking text, writing transitions, narration and programmer instructions
• Assigning graphics and placing tables
• Detailing animations for artist/programmer to create
• Writing Knowledge Checks

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• Time constraints/quick turnaround.
• Complex material required careful coordination and management of assets.

Project Samples:  view partial storyboard (PPT format)

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In 2006, the owner of LIBERATORE’S Ristorante & Catering — a Baltimore area family restaurant  group with 6 locations — approached bytes & words with help for a website that was not functioning. We helped revive the site and provided them a quick graphic makeover (using existing site template code) to help the site  function better as a marketing hub.

Over the years and through the recession, bytes & words has maintained the LIBERATORE’S website and email system, integrated a strong regular email marketing program with Constant Contact, and managed/integrated their official Facebook page. In 2011, we redesigned and expanded the LIBERATORE’S website with a content management system to more dynamically present information for all locations, each with their own menus, events, specials and marketing focus. In 2012 we incorporated OpenTable into their website, Facebook page and email marketing and developed a mobile version of the restaurant site. We continue to work closely with the LIBERATORE’S family and staff across locations to improve their organic search ranking and bring customers to their tables.

• Brand Management
• Website – redesign in 2006, redevelopment w/CMS in 2011
• Constant Contact Email Marketing – over 7600 contacts
• Facebook Page
• Hosting, Domain & Email Management
• Search Engine Optimization

• Re-designed graphics on existing web template as cost-saving quick fix to improve site abandoned by previous developer.
• Setup Constant Contact account and managed hundreds of Email Marketing campaigns year-round to support events and specials at 5 locations
• Helped client grew email contact list from 0 to over 7500 contacts, segmented into areas of interest
• Re-designed website on Joomla content management system with expanded content, social media integration, calendar and photo galleries for each location.
• Created mobile website to complement the main website
• Worked successfully for 6+ years with LIBERATORE’S team members from 5 locations across Baltimore Metro area.

St. Joseph College Alumnae Association

In 2008, bytes & words answered a call from the SJCAA to establish the first online presence for this nonprofit association and breathe new life into communications for its 2000+ membership as they prepared to celebrate their Bicentennial Reunion. We clarified branding to convey “200 Years of Women Learners,” explored their archives to develop a site map and engaging content, and designed their first website. With the addition of Constant Contact for ongoing Alumnae e-communications, the site was instrumental in publicizing the momentous 200-year reunion (which we were honored to attend).

In the past 5 years, we’ve worked with a succession of volunteers and management to improve SJCAA communications: Managing the website and email communications, adding/integrating Facebook, and designing the SJCAA’s flagship publication, The Valley Echo, for print and online delivery

In 2012, bytes & words worked with a new Communications Committee and Board to redevelop the website into an expanded, dynamic presence, built on a content management system. The new site — featuring prayer requests, article commenting, online donations and membership payments and photo galleries — has been very well-received. We continue to work with the SJCAA to develop avenues of communication to capture the memories and accomplishments of these women, who range in age from their 50s into the 90s.

• Brand Management
• Website w/Joomla Content Management System, Online Donations & Membership Payments, Article Comments and Social Share, Audio features
• Email Marketing
• Communications Calendar
• Facebook
• Print Design/Layout of 40 page Annual Magazine (View issues online…)
• Hosting, Domain & Email Management
• Search Engine Optimization

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• Established initial online presence for the Association, helping to re-energize support during the Bicentennial Anniversary that has continued to grow.
• Reduced print/mailing costs through reliance on web, social media and emailed correspondence and online delivery of annual Valley Echo magazine.
• Opened new streams of communication through Prayer Requests, We Remember and Article Comment features + social media and email communications.
• Successfully supported client through 5+ years of development and growth, throughout changes in administration, volunteer representatives and Board of Trustees.

SJCAA Website SJCAA on Facebook

Maryland Speech-Language-Hearing Association

In 2008, bytes & words began working with Maryland Speech-Language-Hearing Association (MSHA) to professionally brand the Association and revitalize marketing and communications to the statewide population of licensed Speech-Language Pathologists and Audiologists.  Since then, we have worked closely with MSHA to engage members through the website, email communications and Facebook while reducing administrative costs.

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• Branding, Letterhead, Business Cards
• Website w/online payments, membership management system, job bank, banner advertising, dynamically updated member directories, forms-based Annual Convention administration
• Email Marketing
• Social Media – setup & maintenance
• Hosting, Domain & Email Management
• Search Engine Optimization

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• Created new revenue streams with web addition of paid banner ads, job ads, and public provider directory
• Streamlined event management through online registration and payments
• Established Members-Only restricted sections for protected information
• Fostered regular member engagement through communications calendar, integrating postings through web, social media and  Constant Contact email for maximum coverage
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Health Business Matters: Instructional Design

Client: AcceleraRomar / Astra-Zeneca
网页加速器Computer-based synchronous training for pharmaceutical sales skills, 6 modules of interactive training

As Instructional Designer/Writer, my responsibilities included:

• Writing/rewriting  screen content, audio, and video scripts
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• Writing knowledge checks

A creative challenge for this project was to convey content with dialogue (video/audio) while supporting the incorporated scenario of a company Health News Network.

Project Samples: view partial storyboard view partial video script

Corporate Brand Design

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Although it may be tempting to let your “talented cousin” take a stab at it, you should take your brand design and development very seriously. A good brand design should:

• Convey your company focus in one bold visual moment.
• Use no more than 3 colors.
• Produce well in color or in black & white.
• Look great even when reversed.
• Print well at small and large (and maybe very large) sizes.

bytes & words has designed many attractive and lasting brands for small- to medium-sized businesses (including start-ups) and nonprofits, and we can do the same for you.

Eye-Catching Brochures

Tri-fold, bi-fold, pamphlets and whatever you wish to leave behind: bytes & words designs them all with a focus on your brand and marketing strategy. Art Director Joseph McCormick creates visually attractive presentations out of your bare-bones content for professional results that customers are sure to want to take home and remember you by.

Engaging Social Media

Through Social Media, any nonprofit, business or member association may reach out to existing customers and engage new ones by informally presenting their expertise and services. Such services as Facebook, Twitter and Pinterest can be integrated into the marketing mix to w加速器, encourage sharing of information you’ve published among friends, and drive traffic (and sales) through your site.

bytes & words helps clients weigh carefully the decision to add a blog or social media to their marketing strategy, by considering your target customer demographics, current traffic, trends among similar industries, and personal tolerance for maintaining these extras.

We offer various levels of social media support:

• Setting up new Facebook, Pinterest, or Blogs
• Converting Facebook Profiles to Facebook Business Pages
• Graphic Updates to Facebook
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• Complete monitoring and maintenance of social media (posting info and events, monitoring comments, updating graphics)
• Writing for social media

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bytes & words is an Accredited Gold Level Solution Provider for Constant Contact® — winners of FIVE All-Star Awards for relationship marketing, from 2008 through 2013!

We help clients engage with customers/members through secure, inviting and economical email communications, event marketing and dynamic social media and SaveLocal campaigns.

Exhibits & Tabletop Displays

Designing for the high-quality large-format printing required for signage, displays, and exhibits is a specialized skill. With years of agency and exhibit house experience to draw on and current knowledge of print and display options, Joseph McCormick of bytes & words delivers the expertise needed for a stellar presence at any show.

From concept and display choice through to branded design and content development, printing, assembly and shipping, bytes & words helps you make a lasting professional impression on the exhibit floor.

Publications & Ads

Despite all that is digital, there are still some publications –  magazines, newsletters, menus, magazine and program ads — that require a keen editorial vision and eye for design. bytes & words offers  over 25 years of experience with print layout, graphic design and copywriting. With each job we offer options for print runs and printers according to your budget and timeline.

w加速器 can also suggest innovative measures to bring your publication to life online and save paper/print/postage costs. We’ve implemented online delivery of the 加速器 magazine for the St. Joseph College Alumnae Association, through a PDF viewer that lets readers “page” easily through the online version, download, bookmark and print (see it in action).

Celgene MDS Learning System: Instructional Design

鲸鱼加速器官网AcceleraRomar / Celgene

Project:  Pharmaceutical Sales Educational Training / Computer-Based Training

As a Script Writer, my responsibilities included:

• Writing narration scripts for sales educational training from SME informational outlines
• Determining interval of male v. female voiceovers
• Indicating phonetic pronunciation for key Pharma terms
• Writing transitions and setting up open/fade transitions

Challenges met for this project included:

• Scripting five modules of narration (50-75 pages each) from SME supplied content while maintaining “voice” between different (male/female) narrators.
• Quick turnaround, with modules at various stages of review throughout short production cycle

Project Samples: View Sample Audio Script

APA Trust: Ethics and Risk Management Continuing Medical Education Series

Client: Enforme Interactive / American Psychological Association Insurance Trust

网页加速器Synchronous, web-based continuing educaiton training to help members of the American Psychological Association ensure compliance with Ethical Guidelines.

As Instructional Designer, my responsibilities included:

• Developing Modules 1- 4 of an 8-module training program
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• Writing case overviews and timelines
• Designing audiovisual interactions for Flash development
• Choosing and editing supporting graphics
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Challenges met for this project included:

• Developed Case Study scenarios with supporting audiovisual interactions.
• Wrote Discussion Sections with follow-up questions.
• Provided in-house management of assets for the prime contractor
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CardioSource: Quality Assurance, Help Authoring

Client: Enforme Interactive / American College of Cardiology

w加速器Continuing Medical Education portal featuring CME programs, journals, and related materials of the American College of Cardiology

*note: site has undergoone revision and management change since my involvement.

As subcontracted Quality Assurance Specialist and Help Author/Technical Writer prior to worldwide launch of the initial CardioSource product:

• Evaluate functions and write content for online Help
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Challenges for this project included:

• Fast-paced review and quick turnaround.
• Flexibility to meet launch deadline while working with a two remote teams of programmers and content specialists.